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FOR IMMEDIATE RELEASE NJWedding.com Celebrates Decade
On February 14, 1997, the Kents launched NJWedding.com to help wedding professionals advertise their services online and reach potential customers. The website currently profiles over 500 wedding businesses serving New Jersey and parts of New York and Pennsylvania. Today, as the Kents celebrate 10 years of serving the regional wedding community, they're gearing up for a future that's promising the largest marriage population since the Baby Boomer generation. "For the past 10 years, the number of first marriages in New Jersey has remained flat, averaging about 35,000 per year," says Erik Kent. "But this is all changing as the 'echo boomers' (children of the Baby Boomers) move into their marrying years. According to a wedding industry report, the bridal market is projected to grow 22% over the next 15 years. We're making plans to accommodate for this great growth and its associated demands." Changes are already in motion. Couples seeking help from NJWedding.com will find that the site now offers more features, including links to new vendors, wedding dress manufacturers/designers and exciting contests, such as a "Most Romantic Wedding Proposal" contest, which runs through the end of March 2007. Other highlights include contemporary advice from wedding expert, renowned author and New Jersey resident Sharon Naylor, and special sections devoted to topics such as "South Asian Weddings," "Beach & Jersey Shore Weddings" and "Civil Union Celebrations." "As the population of marrying couples increases, so does the diversity of issues we're addressing," Kent says. "Our success is dependent on our ability to provide the specific content and resources that are needed. Brides and grooms truly appreciate that when they come to NJWedding.com; they find answers and ideas that are tailored just for them." Engaged couples aren't the only ones who benefit from NJWedding.com's updated online presence: Wedding professionals can access the recently unveiled "Business Resource Center," where they can explore a virtual library of helpful links. From wedding-business associations to bridal show producers and industry statistics, this collection of information enables wedding professionals to improve their knowledge and skills. Plans are also in the works to publish a New Jersey wedding planning book in 2007, entitled "An Insider's Guide To Planning Your New Jersey Wedding: Expert Advice & Tips from NJ's Wedding Community" as a collaborative effort with Sharon Naylor. In the years ahead, NJWedding.com will continue down its path of innovative online strategies. By looking for ways to accommodate the impact of the upcoming marrying population, its progressive approach will ensure a smooth wedding-planning journey for future brides and grooms, as well as a reliable, respected "place" in which advertisers can connect with clients. For more information, visit www.njwedding.com or contact Erik and Beth Kent at (908) 874-0417 or info@njwedding.com. |
(Belle
Mead, N.J. - February 2007) Ten years ago, most people barely
understood the potential power of the World Wide Web. But New
Jersey couple Erik and Beth Kent had the foresight to see the
Internet's incredible possibilities - particularly its ability
to connect wedding vendors to future brides and grooms and serve
as a savvy business resource for the bridal industry.
