FOR IMMEDIATE RELEASE - March 2007
Contact: Erik Kent - (908) 874-0417

South Asian weddings find mainstream focus at NJWedding.com

NEW JERSEY - People who understood the potential of the World Wide Web ten years ago were considered ahead of their times. Erik and Bent Kent, owners of NJWedding.com, would certainly fall into this category of trendsetters. Realizing the power of the web in connecting people, they launched an Internet site that would bring wedding information and specialized vendors right to the fingertips of confused couples and nervous brides.

While the wedding planning web site has provided a broad range of information for couples of various cultures and traditions for the past ten years, NJWedding.com has embraced the South Asian marketplace by recently launching a specific South Asian weddings section, located at www.njwedding.com/southasianweddings.

"With New Jersey being one of the most densely populated South Asian states, we welcomed the chance to promote the South Asian culture a part of our exhaustive wedding portal" mentions Erik Kent. The South Asian Weddings section on NJWedding.com has a detailed glossary of terms for those who are new to the culture or interested in learning more about various topics and traditions. The section also provides links to various banquet locations and wedding professionals that serve the South Asian community, and covers information on different kinds of weddings, what to expect at each wedding as well as a comprehensive FAQ section.

With more than a 25% increase in inter-cultural and inter-faith weddings in the South Asian community, NJWedding.com is to be one of the first to represent this group. "Many inter-faith couples are looking to honor both their South Asian and other family traditions and are looking for specific wedding vendors that can make their wedding day vision a reality" continues Kent.

Couples aren't the only ones who benefit from NJWedding.com. Wedding professionals can access the recently unveiled "Business Resource Center" (www.njwedding.com/business), where they can explore a virtual library of helpful links. From wedding-business associations to bridal show producers and industry statistics, this collection of information enables wedding professionals to improve their knowledge and skills.

NJWedding.com currently profiles more than 500 wedding businesses in the tri-state area (NY, NJ and PA). With the bridal market projected to grow more than 22% in the next 15 years (source: wedding industry report), NJWedding.com is more than ready to guide them, whether in terms of expert advice or specific vendors to cater to their unique needs.
With a special emphasis on South Asian weddings and an understanding of the wedding industry's special needs, NJWedding.com is once again ready to do what they know best. Think ahead and pave the path for industry growth.

For more information, visit www.njwedding.com or contact Erik and Beth Kent at (908) 874-0417 or southasianweddings@njwedding.com.