FREE SPECIAL REPORT
"7
Steps To Online Marketing Success"
by
Erik Kent, Co-Publisher, NJWedding.com
1. Define The Purpose Of Your Web Site
Do you want to sell your product or service directly? Provide company information? Solicit a response or feedback? Clearly knowing what you want to accomplish will help you focus your efforts on reaching your main objective.
2. Establish Basic Keywords & Phrases
How would you describe your business in its simplest terms? Who are your clients and what are they looking for? What phrases would they type in to search engines to find your type of service? Try it and see what comes up!
3. Write Web Site Content Based Around Keywords & Phrases
Once your keywords and phrases are defined, they must appear consistently (and be repeated 2-10 times) in the text of your web site so that search engines can pick them up to match them with what visitors are searching for
4. Add META Tags (i.e. Title, Description, Keywords, ALT, Comments, etc.)
Many search engines will include your link and describe your web site based on certain META tags on your pages, so it's important to be as descriptive as possible. Here's the basic format:
<HEAD>
<TITLE>Descriptive 5-8 Word Title For Your Web Page Goes Here</TITLE>
<META NAME="description" CONTENT="25-30 Word Description Goes Here">
<META NAME="keywords" CONTENT="Up To 35 Keywords & Phrases Go Here (separated by commas)">
</HEAD>
5. Create Separate Pages For Different Topics On Your Web Site
Don't list everything you do on one pagerather, break up your web site into specific topics, and optimize each page based on that topic. Use keywords in different variations, in header tags, at the beginning of a paragraph, as close together as possible, in link text, in bold, italics or underlined and they will rank higher in search engines.
6. Submit Your Web Site To Major Search Engine & Directories
Here is a list of the popular search engines where you should consider submitting your web site:
| Google (http://www.google.com) | Overture (http://www.overture.com) |
| Yahoo! (http://www.yahoo.com) | Ask Jeeves (http://www.askjeeves.com) |
| All The Web (http://www.alltheweb.com) | AOL Search (http://search.aol.com) |
| Hot Bot (http://www.hotbot.com) | Teoma (http://www.teoma.com) |
| AltaVista (http://www.altavista.com) | Open Directory (http://dmoz.org) |
| LookSmart (http://www.looksmart.com) | Lycos (http://www.lycos.com) |
| MSN Search (http://search.msn.com) | Netscape Search (http://search.netscape.com) |
7.Develop An Online Marketing Strategy (And Try Lots Of Different Things!)
Whether it's reciprocating links with other complementary web sites or paying to include your link on regional or industry-specific directories, you'll need to consider these options in your advertising budget in order to get traffic to your web site ("link popularity" is a major reason that your site is ranked high in search engines). You can also consider creating an email newsletter to a targeted group of potential clients to attract these visitors to your site (offer free information, contests, discounts). Try different subject lines and formats to see what works bestit's a constant process!
Additional Resources:
- www.seoworkbook.com - a workbook describing the "ins and outs" of Search Engine Optimization
- www.searchenginewatch.com - all you need to know about search engines
- www.constantcontact.com - an email newsletter service where you can send email campaigns
- www.seowebresults.com - a New Jersey-based company that can help with SEO strategies
Boost Your Business With E-Mail Marketing
About
Us:
NJWedding.com
was
founded by New Jersey couple Erik and Beth Kent on February 14,
1997 as a response to the growing need for a web site that would
consolidate New Jersey wedding services and help future brides
and grooms find these services. The web site currently features
over 500 wedding-related businesses in New Jersey that future
brides and grooms can choose from, as well as links to helpful
advice and wedding information.
NJWedding.com
is
a local "search engine" and provides an affordable advertising
opportunity for New Jersey wedding businesses. The site averages
over 400,000 hits per month, and it continues to grow every day
through highly targeted advertising to future New Jersey couples
planning their wedding on the Internet.
Click Here to use the search engine
and see how New Jersey wedding services are being advertised.
For more information about how NJWedding.com
can help your business connect with New Jersey couples, contact
Erik and Beth Kent at (908) 874-0417 or click
here to fill in our online form.
